George Lindemann Journal - "Boxed In, With Room for Creativity" @nytimes by Ted Loos

For the first show he conceived as director of the Museum of Arts and Design, Glenn Adamson is thinking inside the box.

The box is a large yellow crate made by the Brooklyn packing and art transport company Boxart, built for a bulbous sculpture by Wendell Castle. The crate is part of “NYC Makers: The MAD Biennial,” opening on Tuesday. While Mr. Castle’s sculpture is tucked inside, it is not officially part of the show.

“I like this idea that a fine artist and a crate maker can all be seen on a level playing field,” Mr. Adamson said. “It’s a powerful idea, and a radical idea, for a museum.” Though biennials are not exactly news, Mr. Adamson’s exhibition features a fleet of objects and installations that may be getting through the door of a major cultural institution for the first time: bottles of whiskey, a jar of handmade candy and scratch-and-sniff wallpaper, for starters.

Mr. Adamson is attempting what he calls an ambitious “relaunch” of the museum’s mission, which has been focused on “making sure craft is an equal part of the art world,” he said. “Now we’re looking at what the skilled maker brings to the larger world around us.”

The new biennial format spotlights work by 100 citywide “makers” — the trendy term for creators of any kind — and it includes a cross-disciplinary group of people within New York City. Some are famous, like Laurie Anderson, Meredith Monk and Yoko Ono, while others have yet to gain renown, like the wallpaper company Flavor Paper. One of the sweaty-smelling papers in the show is supposed to evoke “the scent of creativity of 100 makers,” said Jake Yuzna, the biennial’s curator.

Lest anyone doubt the of-the-moment feel to the maker concept, President Obama proclaimed June 18 a National Day of Making.

There are objects in the show that would not be out of place at the Metropolitan Museum of Art or the Whitney Museum of American Art, like two crumpled glass sculptures by Jeff Zimmerman. But the show, which Mr. Adamson said he conceived during his first week on the job last fall, is part of his effort to create a more accessible museum. He added: “A good rule for me is that an 8-year-old should be able to get quite a lot out of everything. It’s not that all the content has to be totally introductory, but there should be something for them to hang on to.”

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That approach makes some people in the art world nervous: Could a level playing field devalue the more traditional artworks on view?

“It’s a concern,” said Zesty Meyers, an owner of the design gallery R & Company, which lent the Zimmerman sculptures to the show. “But if it’s done right it could be the best show in the world.”

The biennial organizers are taking pains to create the feel of an open studio where artisans ply their trades in person. Mr. Adamson said it would have the air of a festival. In August, for example, Martinez Hand Rolled Cigars will demonstrate their rolling process; some of their cigars are on view for the duration of the exhibition.

In searching for previously unheralded creativity, the museum — which was founded in 1956 as the Museum of Contemporary Crafts and moved to 2 Columbus Circle in 2008 — has tapped in to a populist strain of the current cultural moment. Candidates were nominated by more than 300 New York City cultural leaders including the artist Dan Graham, the choreographer Bill T. Jones and the fashion designer Reed Krakoff. Then a 10-person jury led by the design entrepreneur Murray Moss, including Mr. Adamson and Mr. Yuzna, made the final selections.

Mayor Bill de Blasio has made frequent comments about the city’s richness beyond Manhattan, which is well in evidence in the museum’s biennial’s representation from Queens, the Bronx, Staten Island and especially the maker-hub of Brooklyn.

“It coincides with what the mayor has been talking about: New York City as a five-borough place,” Mr. Adamson said.

A subtheme of the show is the vital role of the artisan in what Mr. Adamson calls New York’s “creative economy,” and some outside groups have tried to quantify at least part of that impact.

Last month, the nonprofit group Center for an Urban Future released its analysis of figures from the Bureau of Labor Statistics. Its report, “New York’s Design Economy,” looked at the topic in the broadest sense, from fashion to landscaping to industrial work.

“We want to highlight parts of the economy that have flown under the radar, and design is a great example of that,” said Jonathan Bowles, executive director of Center for an Urban Future.

The group reported that, according to the bureau, the number of professional designers in New York was 40,340 in 2013 and had bounced back significantly since the recession but had not reached the levels of 2008, when the number was 44,400.

New York is still the country’s undisputed design hub, and more to the point of the museum’s show, Brooklyn and Queens were found to be leading the growth. The number of design firms in Brooklyn doubled between 2003 and 2012, from 265 to 532.

“A show like this sheds light on the suppliers — specialized people who normally don’t fit into an existing category, but they’re artisans making things,” said Rosemary Scanlon, dean of the Schack Institute of Real Estate at New York University. Ms. Scanlon produced three extensive reports on the economic impact of the arts: in 1983 and 1993, as an economist for the Port Authority of New York and New Jersey, and in 2007, as a consultant for the Alliance for the Arts.

In organizing the biennial, which will tackle a new city in two years, Mr. Adamson also has an eye on the museum marketplace and positioning the museum as a distinct brand. He mentioned the more famous biennial across town at the Whitney as a point of reference.

“The kind of spiky, theoretical programming is being done so well at other spaces that I think we can become a point of entry for people,” Mr. Adamson said. “Look where we are: the corner of Central Park. I would like people to experience MAD as a fantastic adjunct to a day in the park.”

Some of the makers who are usually behind the scenes are surprised and delighted to find themselves in the spotlight.

“When I got the first call from Jake I thought it was, well, not exactly a scam, but I was a little skeptical,” said Daniel Hanford, the director of Boxart, which works frequently with the Guggenheim Museum and the Museum of Modern Art.

“I’ve been doing this for 20 years, and most of the time no one gets to see our work,” Mr. Hanford said. “It feels great.”

George Lindemann Journal "Enduring the Elements" @wsj by Richard Cork

Exploring mortal drama with religious overtones. St. Paul's Cathedral

London

Nothing can prepare visitors to St. Paul's Cathedral, in the heart of the city, for the impact of Bill Viola's visionary video installation "Martyrs (Earth, Air, Fire, Water)." After walking through the spectacular elaboration of Christopher Wren's architecture, I find the work positioned at the far end of the long South Quire Aisle. The carbon-steel stand containing four plasma screens is purged and minimal; designed by Norman Foster at his most austere, it contrasts very severely with the profuse ornamentation enlivening the High Altar nearby. The presentation of "Martyrs" is not allowed to interfere with the visceral power of the images themselves, focusing relentlessly on the plight of four figures who undergo extreme torment.

When Mr. Viola first made his reputation, in the 1980s, as a pioneering video artist from New York, his work seemed more secular than sacred. In the poignant "Nantes Triptych" (1992), three screens record the birth of a baby, a man surrounded by water and an old woman's death in a hospital. The baby was Mr. Viola's second child and the dying woman was his mother. So his fascination with extreme mortal drama was already clear, but his exploration of religious images became overt as he grew older. The overseers of St. Paul's were very impressed by his 2003 exhibition at the National Gallery in London, where he disclosed an intense interest in traditional Christian art. Small wonder, then, that "Martyrs" was commissioned for the cathedral, where Mr. Viola's figures immediately look at home in a building dedicated to suffering and redemption.

No seats are provided, so I stand and watch as three men and one woman, one on each screen, endure their unimaginable agony. This time, unlike in the "Nantes Triptych," the figures are all performers. Above them, an enormous Wren window admits daylight to the cathedral. But absolute darkness surrounds the martyrs as they strive to withstand their alarming pain. My encounter with "Martyrs" is profound enough to make me feel that I have never before experienced the strange, heightened intensity provided by Mr. Viola here.

At the beginning, the man on the far left is virtually invisible. Almost covered by a stifling heap of earth, he seems to be buried alive. Only after moving in very close to the screen do I realize that his head is still protruding, although he clamps both hands protectively against his skull. Next to him, a fair-haired woman dangles from thick ropes tied round her wrists. Her clothed body is seen full-length, and ropes entwine her ankles as well. There she hangs, twisting in the wind and contrasting with a seated elderly man on the next screen. He appears to be asleep, yet small flames have already started descending from above and settling ominously on the floor near his bare feet. Meanwhile, on the far-right screen, a bearded young man lies motionless on the ground. Although his naked torso looks healthy and well-built, he might be close to death already. Soon enough, the rope tied round his ankles begins pulling him up into the air.

Mr. Viola wastes no time in putting all the martyrs through hell. The duration of his entire video is only seven minutes, and all the way through I find my gaze darting from one screen to the next in an attempt to discover what exactly is happening to each of these doomed figures. It is a highly dramatic spectacle, especially when the man on the far left is uncovered. The earth rushes upward, like smoke rising from an inferno or even an inverted waterfall ascending to the sky. The man emerges from his hunched humiliation, gradually becoming upright. His stance is very different from the position of the hapless woman, who is now tossed brutally from side to side by furious air.

Yet the most alarming development of all affects the elderly man in the chair. The flames flare upward with terrifying force, threatening to burn him. He wakes up, placing hands on knees while raising his head and staring out directly at us. As for the athletic young man on the right, he dangles upside-down and stretches out his arms at either side. For a moment, I am reminded of the Crucifixion. But Mr. Viola rightly ensures that "Martyrs" cannot be pinned down to a single religion. Water starts pouring down from the top, drenching the young man and making his dark hair hang in long, dripping tresses.

In the final phase of this mesmeric work, turmoil gives way to stillness. Yet there is no loss of intensity. If anything, the figures become even more compelling as they arrive at stasis. The man on the far left stands erect, head up and eyes closed as if lost in prayer. By a miracle, none of the earth that once smothered his body can now be seen on his flesh or clothes. He has been purged, and the woman's gyrations have likewise ceased. She has even managed to free her hands from the thick ropes, but her feet are still bound together and so her fingers cling to the ropes for support. Suspended in space, but not inverted, she throws her head backward as if searching for the light-source above.

Her deathly pallor is echoed by that of the man in the chair. Although the flames have subsided and his entire body is unaccountably intact, he looks blanched enough to be dead. The theme of extinction is pursued at the far right, where the inverted young man is pulled up until he disappears at the top, leaving only a thin, melancholy trickle of water in his place. An overall sense of tragedy dominates the work, but at least the young man might have ascended to another realm. Even the man on the far left, who is still standing, tilts his head back and shuts his eyes, while a strong white light shines down and almost makes his face dissolve in the brightness. At this point, all four screens grow dark and the work terminates.

After a few seconds, though, it starts again and the martyrdom is re-enacted on a continuous loop, replayed over and over. Wandering away from Mr. Viola's elegiac installation, I walk behind the High Altar and, in the Jesus Chapel, discover a large open book with names carefully written inside. The chapel especially commemorates U.S. soldiers who died in World War II, and their names lend a poignant historical dimension to Mr. Viola's work. But his overall intentions cannot be limited to the idea of a military memorial. "Martyrs" may invite us to witness what Mr. Viola describes as "the human capacity to bear pain, hardship, and even death," yet its deepest power resides in his ability to convey the fundamental mystery of sacrifice.

Mr Cork's latest book, "The Healing Presence of Art," was published by Yale in 2012.

George Lindemann Journal "Christie's 'Bumpy' Sale Anchored by $23.8 Million Schwitters" @wsj by Kelly Crow

Christie's in London sold a 1920 jewel-toned painting by German artist Kurt Schwitters created from debris he found scattered around Berlin—including cardboard strips and street-poster fragments—for $23.8 million Tuesday.

One successful sale was a Kurt Schwitters collage for $23.8 million. UPPA/Zuma Press

The price for "Yes—What?—Picture" reset Schwitters's auction record, but it also represented one of the few successes in an otherwise disappointing Christie's $146 million sale in which a third of the house's 60 offerings went unsold.

The sale also fell short of the house's $164 million low bar.

Christie's sale was pockmarked by plenty of artworks that fell flat and went unsold, creating an eerie saleroom atmosphere that has been rare since the recession.

Schwitters's abstract performed well in part because it is so rare: His collage relief paintings, which he made during the turbulent, impoverished years following World War I, helped establish his international reputation—and yet only three works from this period remain in private hands. This version was also three-feet high, large for an artist better known for painting on placemat-size canvases. After a dogged, three-way bidding war, a telephone bidder won it for more than double its high estimate.

A couple other pieces sold well, but with strings attached. Before the auction, Christie's had enlisted outside investors to pledge to bid on a pair of paintings by Henri Matisse and Joan Miró—unless other collectors during the sale offered even more.

Christie's risk-offsetting strategy paid off for the house because these paintings garnered no other bids in the moment and so were claimed by their guarantors for $11.6 million and $7.7 million, respectively.

Matisse's Nice-period "The Artist and His Nude Model" from 1921 was expected to sell for at least $11.9 million, and Miro's "Woman's Voice in the Night, Roissignol" from 1971 was estimated to sell for at least $6.8 million.

Works by Surrealist artists such as Max Ernst and Rene Magritte fared reasonably well. A red-and-black Ernst sold to an Asian telephone bidder for $616,975.

A $1.5 million sculpture of black curtains by Magritte sold to London-based art adviser Bart van Son, who said his collector client "has the perfect spot for it at home."

"You don't see much sculpture by Magritte, and it's a marvelous piece," Mr. Van Son added afterward.

Sculptures by Alberto Giacometti largely fell like dead weights at Christie's sale, though. Giacometti has had a mixed performance at auctions lately, and he didn't weather his market test well Tuesday. Of his eight examples up for bid, only four found takers—including a 1956 mustard-colored "Woman of Venice II," that sold for $15.4 million, over its $13.6 million low estimate.

Giacometti's gray portraits and his bronze sculpture of a spindly waving "The Hand" went unsold. The piece was expected to sell for at least $17 million.

Among the other unsold offerings was a Piet Mondrian that was expected to sell for at least $8.5 million—collectors said it had condition problems—and a Chaim Soutine was expected to sell for $2 million or more. The Chaim Soutine stalled at $950,000.

After the sale, Amsterdam collector Matthÿs Erdman said Christie's set estimates that appeared too high, particularly for some material that looked mediocre compared to Sotheby's BID -1.02% Sotheby's U.S.: NYSE ^$39.79 -0.41 -1.02% June 26, 2014 12:37 pm Volume (Delayed 15m) : 432,844 P/E Ratio 18.69 Market Cap $2.77 Billion Dividend Yield 1.00% Rev. per Employee $576,249 40.2540.0039.7539.5010a11a12p1p2p3p 06/24/14 Christie's 'Bumpy' Sale Anchor... 06/23/14 Dueling Bidders Push Up Trophy... 06/20/14 Checker Cabs Come to Brooklyn More quote details and news » BID in Your Value Your Change Short position offerings the night before.

"People go for trophies, and I think Christie's had trouble getting their prices right," Mr. Erdman said. "Even in this market, you can't get away with everything."

Christie's Chief Executive Steven Murphy said the house had a "bumpy night" and that his staff would look harder at their estimates moving forward. But Mr. Murphy said he didn't think the sale portended a downturn in the market overall.

"The masterpieces still flew," he said.

Next week, both houses are slated to conduct sales of contemporary art in London.

Write to Kelly Crow at kelly.crow@wsj.com

George Lindemann Journal by George Lindemann - "The Collections | The Top 10 Attractions at Design Miami/Basel" @tmagazine

The Collections | The Top 10 Attractions at Design Miami/Basel

Studio Swine’s “Hair Highway.”

The Design Miami/Basel fair — the annual European companion to Design Miami in Basel, Switzerland — has a single objective: facilitating the sale of expensive design objects to wealthy collectors. Yet much like its neighbor, Art Basel, the show can also serve as a resource for enthusiasts and curious window shoppers, who come to see and enjoy the works on view, or survey what’s happening in design now (lots of experimentation with everyday materials, apparently). Without the placards or checklists one would normally find in a gallery or museum, though, it would have been entirely possible for non-experts to meander in and out of the fair’s 50-something booths this year without knowing for sure what’s old and what’s new, or which pieces represent real breakthroughs in materials and process. There were many more novel contemporary works on view than ever before, balancing out the usual glut of 20th-century icons, but it wasn’t necessarily obvious unless you scoured the $30 show catalog.

For example, I nearly walked right past what turned out to be my favorite thing in the entire show, which ended Sunday: a series of furnishings and accessories made from resin-encased human hair by the little-known London designers Studio Swine, who created it during a five-month residency with Pearl Lam Galleries in China. The gallery’s assistant happened to point out the project to me after I grilled her about another new piece by the young duo, a cabinet made from aluminum foam. Similarly, it took some persistence to learn that a group of intricate gold-wire necklaces at Caroline Van Hoek were by a 23-year-old newcomer (Hermien Cassiers), and that almost all the works in Gallery Fumi’s booth were previously unseen experiments by emerging talents — including Studio Markunpoika’s trio of vases made by gluing together blocks of pencils and turning them on a lathe. Listed here are 10 new projects by up-and-coming designers that, based on six or seven hours spent digging around Design Miami/Basel and pestering people, we figured were worth a closer look.

Oliver LangStudio Swine’s curio cabinets.

Studio Swine at Pearl Lam
Building on a process they used to make eyeglasses a few years back, the London newcomers’ “Hair Highway” pieces are made from resin embedded with dip-dyed human hair, sourced from the world’s largest hair marketplace in Shandong Province. The designers created the series during a five-month residency with the gallery in Shanghai. The young Royal College of Art graduates also created these elaborate curio cabinets during their stay, which debuted during the show as well — they’re made from industrial foamed aluminum meant to evoke Chinese scholar’s rocks.

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Oliver LangJeremy Wintrebert at Gallery Fumi

Jeremy Wintrebert at Gallery Fumi
For its inaugural appearance at Design Miami/Basel, Gallery Fumi brought a selection of mostly new works by mostly young designers. I was advised to keep an eye on the Paris-based glass artist Jeremy Wintrebert, creator of these mouth-blown “Cloud” lamps, who will have both a solo show with Fumi and a commissioned installation at the Victoria and Albert museum during the London Design Festival.

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Oliver LangStudy O Portable at Gallery Fumi

Study O Portable at Gallery Fumi 
Another favorite at Fumi was this table by this London duo, who normally make sculptural jewelry and housewares but had scaled their Fuzz process — which involves building up layers of ceramic resin around a geometric void — up to furniture size for the first time.

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Oliver LangKueng Caputo at Salon 94

Salon 94
The New York art gallery was another newcomer to the fair; it cherry-picked a few dozen quasi-functional pieces from its roster of talents, including lights by Andy Coolquitt and a new marbled console and dining table by the hip Swiss design-art duo Kueng Caputo.

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Oliver LangValentin Loellmann at Galerie Gosserez

Valentin Loellmann at Galerie Gosserez
Galerie Gosserez devoted its entire booth to the work of the 31-year-old German designer, who seems to be coming into his own as of late: his gawky, lumpy furnishings have taken a more elegant, less contrived turn, like the new Fall-Winter cabinet, which pairs an organic black frame with sleek, Scandinavian-style oak panels.

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Oliver LangChristopher Schanck at Johnson Trading Gallery

Christopher Schanck at Johnson Trading Gallery
New York’s Johnson Trading Gallery focused on bringing the work of this Detroit talent, who hires local makers to produce his foam shelves and tables skinned in aluminum foil, to an international audience. Particularly novel was a piece that fused his foil process with an earlier experiment in chemically eroded wall mirrors.

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Oliver LangAnton Alvarez at Design at Large

Anton Alvarez at Design at Large
For his graduate thesis in 2012, Alvarez invented a technique to bind chunks of wood together with resin-soaked thread by passing them through a kind of spinning hoop. For Design Miami/Basel’s new Design At Large showcase, curated by Dennis Freedman, Alvarez unveiled the first batch of pieces he’s been making with a supersized version of the machine that he created this spring.

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Oliver LangTomás Alonso at Victor Hunt Gallery

Tomás Alonso at Victor Hunt Gallery
In the London designer’s latest series, tables and tabletop accessories made from various types of marble lock together comfortably thanks to simple grooves cut into their surfaces.

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Oliver LangBrynjar Siguroarson

Brynjar Siguroarson
For a solo show at Galerie Kreo earlier this year, Siguroarson created wooden furniture embellished with a rope-knotting technique he learned from a shark hunter while traveling in the tiny Icelandic town of Vopnafjordur, along with local materials like leather, fur, and fishing lures.

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Oliver LangBenjamin Graindorge at Ymer & Malta

Benjamin Graindorge at Ymer & Malta
The French gallery invited young designers to revisit marquetry for its presentation; Graindorge teamed up with the Parisian master craftsman Yves Josnan to create a table with a veneer comprising 2,000 pieces of 17 different types of wood.

George Lindemann Journal - "Using Artists to Sell Condos in Miami and New York" @ nytimes by JULIE SATOW

With cities like New York and Miami in the midst of another luxury condominium boom, developers seem to be tripping over one another in the scramble to announce their latest projects, and to stand out from the pack, they are locked in an escalating game of one-upmanship.

In a market where amenities like golf simulators and children’s playrooms barely raise a well-manicured eyebrow, the stakes are high. Add to this the fact that developers are asking buyers to shell out upward of $10 million for apartments that are, in many cases, still just a dirt pile on the ground, and they have no choice but to bring the razzle-dazzle.

Increasingly, the trick they are most often pulling out of their collective hat is art, with a capital A.

In Miami, for example, the developer of a beachfront condominium on Collins Avenue has commissioned a sculptor, whose pieces have sold for more than $500,000, to create original works for every buyer in the building. Another Miami developer has hired the painter and Academy Award-nominated director Julian Schnabel to design a sales center for its condominium, with rose-colored stucco and sawtooth lamps. In MidtownManhattan, a developer is making a pointed effort to stand out by placing a permanent 40-story LED light installation on the building’s facade, while others have taken to hiring art consultants just as they would architects and construction companies.

“There is a very strong art market right now, with a much more diverse and large collector base than at any other time I can remember,” said Yvonne Force Villareal, a founder of the nonprofit Art Production Fund. She and a business partner, Doreen Remen, recently started Culture Corps, a for-profit art consulting business that advises real estate developers. The expanded art collector base has resulted in more buyers of high-end condos wanting artwork to be part of the experience of shopping for a new home.

“Those who invest in high-end luxury homes also tend to have a strong knowledge of art,” said Helidon Xhixha, an Albanian-born artist who has shown his work at Art Basel Miami Beach, and who recently sold a piece titled “The Wall” to a private art collector for more than $540,000. The developers Property Markets Group and S2 Development hired Mr. Xhixha to create sculptures tailored to each buyer at Muse, a 68-unit condominium in the Sunny Isles neighborhood of Miami.

While some may consider it selling out for artists to create pieces as part of a condominium marketing effort, Mr. Xhixha said, “I do not see this as over-commercializing my art. On the contrary, I see a collaboration between buyer and artist.” Mr. Xhixha added that an apartment tower filled with his pieces “will be like having my very own private museum.”

For the Chetrit Group and Clipper Equity, the developers converting the former Flatotel at 135 West 52nd Street into 109 condo units, “we wanted to create something that gave the building an identity, that gave us some notoriety,” said Raphael De Niro, a broker at Douglas Elliman Development Marketing, who is representing the building. “People like to be able to talk about their building and have others know it, for people to feel they live somewhere unique.” The developers hired Thierry Dreyfus, the lighting designer who lit up the Grand Palais in Paris and the Château de Versailles, to create the 423-foot installation that will be placed inside a casing attached to the front of the building.

The commingling of art and real estate has a long, established history, beginning with the cathedrals of Europe, which commissioned religious art. The Medici family in Italy hired artists to create works for their many estates, while in modern times, art has played a role in places like the Seagram Building, with its famed tapestry by Pablo Picasso. Perhaps it isn’t so surprising that in this era, which some have termed the new Gilded Age, the worlds of art and real estate have once again begun to merge.

Mr. Schnabel, who created the interiors of the Gramercy Park Hotel and built Palazzo Chupi, a pink condominium in the West Village, is no stranger to this connection. “The idea of living with art is a good thing, not necessarily a scam,” he told me recently. “Obviously, when something is popular they can turn that into something trendy, but it has a historical precedent.”

Mr. Schnabel is designing the sales center — “a terrible term, can’t we say building?” — for the Brickell Flatiron, a 710-foot triangular-shaped skyscraper underway in Miami. The center — the developers prefer the word “gallery” — will have Mr. Schnabel’s paintings and furniture, as well as a fireplace. It will “look like a living room,” Mr. Schnabel said. “It will be very different than other sales offices, where they look like you are walking into a bank, with cold marble, a lot of glass, very corporate.”  

There are clear benefits to collaborating with artists, but the artists can also be unpredictable. Mr. Schnabel, for instance, repeatedly declined to be interviewed about the project, despite cajoling from the developers who are paying his wages. And when he and I did finally connect, he was far less interested in talking about the condominium than about his new exhibit opening in October at the NSU Museum of Art Fort Lauderdale, “Café Dolly: Picabia, Schnabel, Willumsen.”

While art is playing a critical role in the marketing of ultraluxury real estate, it is by no means the only strategy developers are employing. At One Riverside Park, the developer, the Extell Development Company, has partnered with the company Musion, which created the hologram of Tupac Shakur that appeared onstage at the 2012 Coachella Valley Music and Arts Festival. Musion created a hologramof One Riverside Park, with images of the floor plans and the surrounding neighborhood.

But some developers, like Francis Greenburger, the chairman of Time Equities, is skeptical of marketing gimmicks. “Like those mood movies — why would you make a movie that has nothing to do with the building?” he said, referring to the $1 million film commissioned by the developer Harry Macklowe to market his skyscraper 432 Park Avenue. “Maybe it has worked, but for me, it is a distraction. It isn’t what selling an apartment is all about.”

Still, Mr. Greenburger has plenty of marketing strategies of his own. At the sales office for 50 West Street, his new condominium in the financial district, a curved projection wall features 180-degree images, taken by drones, of different elevations from the building, allowing buyers to see their potential views. And there is a piece of a curved glass curtain wall that will wrap around the building.

While the efforts may be gimmicky, they may also work. At 135 West 52nd Street, the building will not only be draped in an enormous light installation, but will also have a sales office featuring purple mohair walls and a V.I.P. room for prospective buyers of the penthouses. “Once you step into the V.I.P. room, you are entering a different strata,” said Mr. De Niro, the son of the actor Robert De Niro and himself no stranger to V.I.P. treatment.

George Lindemann Journal by George Lindemann - "Rearranging Warhol’s Legacy" @nytimes by BLAKE GOPNIK

The front entrance to the Andy Warhol Museum in Pittsburgh. Credit Abby Warhola        

PITTSBURGH — Andy Warhol was, chronologically and by his own description, a nose picker, a pimp and a water guzzler. He was also (or therefore) one of the most various, complex and impressive talents the art world has produced. All those claims, however unlikely, can be confirmed by a visit to the Andy Warhol Museum here in his hometown. In honor of its 20th anniversary, the museum has been rethought from top to bottom, and the results are now being revealed to the public. There may not be another museum that digs as deep into a single artist, and gets as much out of the excavation.

“We want people to know that there’s much more to Andy Warhol than Campbell’s soup cans and Marilyns,” said Eric Shiner, who took over as director in 2011. He started his career as an intern at the museum in 1994, and sitting in his office one day in April — the same space where he once sorted books — he said of Warhol, “He changed just about everything.”

Curators set out to show how life and art were perhaps more closely entwined for Warhol than for any other artist.

The museum used to mix works from various periods in an attractive scattershot, but now all seven of its floors have been reconceived as an orderly survey of just about everything that Warhol got up to, from the 1950s as a leading commercial artist to his work as an impresario with the Velvet Underground in the later ’60s to his landmark films — and the first video art — right through to his place deep within MTV culture in the 1980s. Where other artists of his generation, such as Roy Lichtenstein and Claes Oldenburg, used pop culture to feed their high art, Warhol plunged right in and became part of that culture.

“It really is a new Warhol; it’s much more about him,” Mr. Shiner said, noting especially the trove of archival documents and early art, much of it on loan from local relatives.

Forget Elizabeth Taylor and Brillo boxes and even Edie Sedgwick. To understand the true greatness of Andy Warhol (1928-87), we may want to start with two early images by and of him. The rethought galleries now feature a little-known student painting from 1948 in which Warhol uses the latest in expressionist brushwork to portray himself, nude, with a finger stuck up his nose, pushing past the limits of good taste and fine art even while still in college. Near that artwork hangs a rare family snapshot that includes a baby-bonneted Andy, maybe 2 years old, also with his finger in his nose. Could there be any other artist whose art so closely tracks his life?

We can make do knowing little about Giotto or Vermeer; we can manage without the details of Monet’s life. But Warhol, by being who he was, as much as by making what he made, put himself “at the very heart of what we know as art in the 20th century,” Mr. Shiner said. That art had often tried to bridge the gap between art and life; when Warhol came along, he backfilled the chasm. Figures such as Damien Hirst and Jeff Koons have waltzed across after him.

Last year, a record 120,000 people visited the museum, helping boost its revenue. The budget for the anniversary rehang was $500,000 — less than some museums spend on one show. A new lobby is lined in silver foil to echo Warhol’s 1964 Factory on East 47th Street in Manhattan, and comes complete with a bar meant to get visitors hanging out and to make the important art-historical point that Warhol was as notable as a catalyst for new ways to hang out as he was a maker of precious objects.

The museum is asking a lot, however, if it wants us to imagine that what goes on in its lobby could have much of a link to Warhol’s wild times. The fun that went on in his studio was so serious, it could almost be fatal.

Later, in America’s disco days, Warhol’s mere presence at Studio 54, as much as the portraits he did of his pals there, were what made him matter to our culture, as revealed in a show about Warhol and his designer friend Halston now filling special-exhibition spaces on the new second floor. (Future exhibitions there will dwell on how contemporary artists were influenced by or even reacted against Warhol.)

The idea of a “post-object” Warhol — we might now think of him as the godfather of such “relational” artists as Rirkrit Tiravanija — was a big part of how he came across in his own day. The rehang includes a 1969 issue of “Esquire” in which Warhol explains that his next work will be to rent out his followers to all comers, turning himself into a kind of art-world pimp.

Recent scholarship has also latched onto this idea of Warhol as performer. “There’s this conception of Andy Warhol’s most important artwork as his construction of the self, as it changed over the years,” said Nicholas Chambers, curator of art at the museum. Many of the new galleries where he’s hanging Warhol’s well-known canvases also include photos that show Warhol constructing a forever-new “self” that ranged from tie-wearing upstart to leather-clad undergrounder to preppy social climber and disco king.

The one Warhol persona that is slighted in the new installation is his presence as one of the first notably gay artists to reach mass attention. The museum is open about Warhol’s homosexuality, displaying his “Studies for a Boy Book,” a series of pre-Pop drawings from the 1950s, and mentioning boyfriends in wall text. But it never digs into how important he was for the history of gay culture, and how vital his gayness was for his art.

Yet there’s a risk that too much attention paid to who Warhol was could distract from the art he made, according to Christopher Bedford, the director of the Rose Art Museum at Brandeis University, who recently presented a show on Warhol’s use of photography. Warhol’s ideas about art may have expanded to include aspects of his life, but they are still ideas about art; Mr. Bedford said he felt that the museum has to be careful not to present Warhol as just another “fascinating social figure.”

You can sense the museum trying to strike this delicate balance in its rehang. If anything, however, recent stratospheric auction prices have focused public attention away from Warhol the man and onto his handmade, salable “masterpieces”: The catalog for Christie’s latest contemporary art auction in New York featured a “White Marilyn” from 1962 on its cover, as oligarch bait.

Mr. Shiner, the museum’s director, doesn’t deny the instant appeal of the paintings. Touring through the collection, he stopped to admire an immense 1963 silk-screened canvas of Elvis Presley called “Elvis 11 Times,” now given its own wall. Warhol wrote that he liked the silk-screen technique for its “assembly-line” effect, “the way you get the same image, slightly different each time. It was all so simple — quick and chancey.”

Mr. Shiner emphasized that it’s easier to recognize the radical flair of Warhol’s classic pieces when they are seen near his more challenging work in moving pictures, as they are in the new installation. “Film is equal in his oeuvre to the paintings,” Mr. Shiner said.

Next year will mark five decades since Warhol became the first artist to make video art. (His landmark piece, “Outer and Inner Space,” featured Edie Sedgwick on film, keeping company with a second image of herself on video, and it beat Nam June Paik’s first video work by several weeks.) One of the rehang’s highlights is a fourth-floor media gallery where, for the first time, the public is offered on-demand, uncut access to about 130 of Warhol’s films, videos and TV programs, mostly unfindable until now. “Movies, movies and more movies,” Warhol later recalled. “We were shooting so many, we never even bothered to give titles to a lot of them".

Greg Pierce, a curator of film and video at the museum, is presenting one piece barely known even to experts: Warhol’s 1971 video called “Water.” It was made for an exhibition organized by Yoko Ono, and offers a 33-minute close-up on the tank of the water cooler in Warhol’s Union Square studio, as he and his irregulars stand around nattering and drinking from it. (The audio is punctuated with the “glug-glug” of the cooler being used). The video takes off from Warhol’s earlier “durational” films — works that had him pointing a static movie camera at such things as the Empire State Building — and blends them with his budding 1970s “performance” as the world’s cattiest gossip and partygoer.

John W. Smith, now the director of the art museum at the Rhode Island School of Design, was at the Warhol museum from 1994 to 2006 as an archivist and then assistant director. He said one of the most provocative moves for any one-artist museum would be to acknowledge the weak works as a vital part of the story. He added, “I know the storerooms at the Warhol Museum, and there’s a lot of work that the market has tried to tell us is important but frankly, I doubt it.” He cited Warhol’s “Toy” paintings, from the 1980s, as pieces that might be displayed as examples of second-rate work.

The new installation does not show much sign of trumpeting any works as also-rans.

But Mr. Smith also notes the opposite happening, with works once considered minor now being universally recognized as great. He mentions the Warhol archives as such a case. Down on the museum’s third floor, those archives are going on display behind glass walls. Warhol had the habit of filling cardboard boxes with all the mail, mementos and leftovers from his daily life, including such things as wedding cake, a banana-shaped harmonica and naughty pictures. He called the results “Time Capsules,” and all 610 of them are now visible; at any given time, the contents of one will be spread out in vitrines.

The museum has unpacked Capsule No. 109, whose hundreds of artifacts include a poster printed from a bootleg photo of a naked Jacqueline Kennedy Onassis (in good humor, she inscribed it “For Andy — with enduring affection — Jackie, Montauk”) and an autographed (but never opened) copy of Lou Reed’s “Coney Island Baby.” (In an obscure interview conducted in the studio in 1985, apparently with Warhol looking on, one assistant talked about the capsules: “He wants to sell them as a unit. I tried to make them really good. Each one has a T-shirt, a good art book, Godiva chocolates — things like that.”)

Matt Wrbican, chief archivist and a walking hard-drive of Warholian facts, said there are over 500,000 items in his care, with many only now being put on display. Even the couple of hours I spent in the archives last year instantly delivered fresh information — the fact, for instance, that after being shot by Valerie Solanas in 1968, Warhol, either down at the heels or simply cheap, had hoped to trade paintings for his doctors’ services. At today’s auction prices, that would have made it the most profitable medicine ever practiced.

“He always kept everything,” recalled the illustrator James Warhola, a nephew who stayed with Warhol for several weeks in the 1970s and witnessed his manic collecting. “His whole life’s work was made to order for a museum.”

George Lindemann Journal by George Lindemann - "The Ups and Downs of The Spring Auctions" @wsj by Kelly Crow

                                  

Midway through New York's major spring auctions, collectors of Impressionist and modern art appear to be showing signs of sticker stock, even as contemporary-art buyers prepare to splurge on.

Earlier this week, Sotheby's BID -0.05% Sotheby's U.S.: NYSE ^$40.48 -0.02-0.05% May 14, 2014 9:51 am Volume (Delayed 15m) : 39,739 P/E Ratio 18.97 Market Cap $2.79 Billion Dividend Yield 0.99% Rev. per Employee $576,249 41.0040.7540.5040.2510a11a12p1p2p3p 05/07/14 The WSJ's Kelly Crow at the So... 05/07/14 Loeb Wins by Losing at Sotheby... 05/07/14 Court Ruling Bolsters New Type... More quote details and news » BID in Your Value Your Change Short position and Christie's sold a combined $611.2 million worth of Impressionist and modern art, a total that fell within their presale expectations and exceeded a similar series last May that sold for $478 million.

Bidding proved thin for some of Christie's priciest works Tuesday—dealer Paul Gray was the lone bidder on a $22.6 million Pablo Picasso —and around a third of Sotheby's offerings on Wednesday went unsold. Sotheby's failures included a Picasso portrait of his mistress Marie-Thérèse Walter, expected to sell for at least $15 million.

But the same collectors who sniffed at Sotheby's art trophies turned up in force the next day for its sale of lower-priced material. It was a clue that this seasoned subset of collectors is willing to bid—but at price levels below $5 million, unless the art on offer is truly museum-worthy.

New York collector Donald Bryant thought he had hit his limit at Christie's on Tuesday after he offered $6.1 million for Constantin Brâncusi's toaster-size stone sculpture of a kissing couple, "The Kiss." But when he bowed out, he got a nudge from his wife, Bettina, and jumped back in at $7.2 million. "Is it because of her?" auctioneer Andreas Rumbler asked, adding with a grin, "She's the boss." The extra effort didn't pay off, though: The Brancusi sold to another bidder for $8.7 million.

Auction specialists say the art market has seen this divergence in collecting categories before. Decades ago, Old Masters enjoyed top billing until Impressionist and modern art became fashionable among wealthy collectors. Suddenly, its roster of artists such as Claude Monet began fetching the kinds of prices once reserved for Rembrandt and Canaletto. Now the art market appears to be shuffling again: With the majority of Impressionist and modern masterpieces now tucked away in museum collections, new buyers are finding it difficult to amass an enviable collection in a short time.

Many Asian collectors are still trying. At least eight of Sotheby's pricier works on Wednesday went to Asian collectors—including a $19.2 million Henri Matisse view of a woman painting at her easel, "The Afternoon Session."

Dealers say the art market will undergo its greater stress test this week, when both houses, plus boutique house Phillips, hold their sales of contemporary art. In recent seasons, auction prices for contemporary artists such as Jean-Michel Basquiat and Christopher Wool have quadrupled—a pace that's encouraged speculators to buy up even younger artists in hopes of profiting later in resales.

Last November, Christie's sold a yellow Francis Bacon triptych for $142.4 million, almost $60 million above its estimate and the most ever paid for a work of art at auction. Next Tuesday, the house will offer up a seafoam-green Bacon triptych, 1984's "Three Studies for a Portrait of John Edwards," for an estimated $80 million. The seller is computer-chip maker Pierre Chen.

Mr. Chen's Bacon carries a third-party guarantee. This means the auction has promised him it will sell—to an outside investor who has pledged to buy it for an undisclosed sum if no one during the sale offers more. If the guarantor is outbid, he or she will reap a share of Mr. Chen's potential profits and take home a financing fee from Christie's no matter what. (Sotheby's doesn't offer financing fees.)

Unlike Impressionist and modern art, next week's contemporary sales are swimming in guarantees—at least $650 million worth across the three houses. The amount eclipses Sotheby's entire guarantee portfolio for 2008, the last market peak.

Both Christie's and Sotheby's say they feel comfortable with their volume of guarantees.

For the Tuesday sales, third-party guarantors claim a financial interest in 39 of Christie's 72 contemporary artworks, which means that 54% of the estimated $500 million sale will change hands whether anyone even shows up with a paddle. This includes Andy Warhol's "Race Riot," a red-white-and-blue silk-screen that recently belonged to a trust of dealer Bill Acquavella's family and that Christie's estimates will sell for around $45 million.

All this means that contemporary collectors, unlike buyers of Impressionist and modern art, are going to unprecedented lengths to keep fueling their segment's momentum, even if they must bankroll the offerings themselves ahead of time. If the strategy works, it could reshape the way art gets auctioned, with sellers essentially preselling their art privately but angling for a higher, backstop price at auction. If the broader financial markets sour suddenly, bidders could get spooked, and these deal makers may be left owning art at prices that may appear inflated. Stay tuned.

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George Lindemann Journal by George Lindemann "Strolling an Island of Creativity" @nytimes By KEN JOHNSON and MARTHA SCHWENDENER

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George Lindemann Journal by George Lindemann - George Lindemann - "Takashi Murakami's First Film, 'Jellyfish Eyes,' Opens in the U.S."

George Lindemann Journal by George Lindemann - George Lindemann

Movies by visual artists often end up in art-house theaters, though some have broken into the mainstream. 'Jellyfish Eyes,' pictured, is the first feature film of artist Takashi Murakami, whose works have sold for more than $15 million at auction. See a smattering of both. Takashi Murakami/Kaikai Kiki Co.

Takashi Murakami's candy-colored art is easy to recognize, whether on the walls of a museum or the side of a Louis Vuitton handbag. There is no mistaking the Japanese artist's fanciful hand in his new movie venture, either—"Jellyfish Eyes," his first feature film now playing on a handful of screens in the U.S.

The 52-year-old art-world polymath—a painter, sculptor and animator who has long embraced the merchandising of his own art—has created a live-action, science-fiction fantasy with the same kinds of multi-eyeballed aliens, gooey monsters and voluptuous characters that populate his other works.

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Takashi Murakami Koichiro Matsui

"Jellyfish Eyes," set in Japan after the 2011 earthquake and nuclear disaster, tells the story of a boy grieving his father's death who moves with his mother to a city filled with strange creatures that only children can see. Along the way he encounters black-cloaked villains trying to harness the children's pain for energy. Mr. Murakami, the director and producer, conceived of the story and its animated characters, which were created using computer-generated imagery. The movie, which runs just over 90 minutes, is intended for all audiences.

With the film, which flopped in Japan last year, Mr. Murakami joins the ranks of visual artists who have also directed movies, like Andy Warhol, Julian Schnabel, Steve McQueen and Matthew Barney. Such films rarely reach wide audiences and are often screened at art spaces rather than movie theaters.

Creative tensions flared in the run-up to this film, the first in a planned trilogy. Mr. Murakami came up with an encyclopedia of animated characters—a froggy fighter that uses its long tongue like a weapon, a red-eyed monkey with a mean streak, a critter with a tin-can head and rocket thrusters—and sketched each one. He told his animators how the characters should move and then waited a month to see the results, which he rejected—again and again, over a year. "It's not a really amicable process," he said through a translator. "By the end of the film, the team was so fed up they didn't want to work on the second film."

The movie is named for its animated hero, a gummy sea-like creature with green eyes and an overbite that mixes its goofy cooing noises with kung fu kicks. A movie version of "Miss ko2," a busty blonde animé-inspired sculpture that is one of Mr. Murakami's best-known artworks, appears in an extended fight scene.

Mr. Murakami's auction record was set in 2008 at more than $15 million with "My lonesome cowboy," a sculpture of a masturbating man whose sale at Sotheby's in New York sparked fierce criticism in Japan. The artist said he has poured the profits from his art sales into the film trilogy, already spending $7 million on the first film and set to spend even more on the sequel.

The movie tour, organized by Mr. Murakami and one of his American galleries, Blum & Poe, started this month with a stop in Dallas and will run into June, screening mostly at museums in cities that include Washington, Chicago, Los Angeles and New York. Merchandise for sale at screenings includes plush toy characters from the film, posters, key chains and a T-shirt created with Billionaire Boys Club, the clothing line by musician Pharrell Williams.

The artist had been batting around the idea of a movie for years. After the meltdown at the Fukushima nuclear plant, he worked in earnest. "There was the tragedy of the disaster and the reality that Japan couldn't really process or handle it, and the influence of that on the children," said Mr. Murakami, who makes no secret of his disillusionment with his native country.

"In Japan, there's a culture of putting a lid on anything bad. The entire Japanese society has this atmosphere of, 'We cannot say anything bad about Fukushima, we cannot say we are afraid, we just have to look away from the actual danger.'"

As a child, Mr. Murakami watched documentaries about why Japan lost World War II—"that type of thing was always on TV"—and heard frank talk about the nature of war from his father, a taxi driver who joined the country's military peacekeeping force and left magazines about weapons lying around the house. Along the way, he gorged on Japanese monster flicks and Steven Spielberg's alien blockbusters.

Searching for a vehicle for the supernatural in the film, the artist came up with smartphones, which the children use to summon their increasingly violent CGI sidekicks. Young children don't really understand how such devices work and see them as mysterious, he said, adding: "I thought it might be a good symbol of the dark side, something that resides beyond this black screen that is incomprehensible."

The artist leaves room for the mystical possibilities in his own life, too. On the first day of shooting, Mr. Murakami brought in a master of feng shui, the practice of creating harmonious surroundings based on a belief in the flow of energy. The exercise protected the cast and crew from accidents during filming, he said.

Mr. Murakami, who lives in Tokyo with his wife and their 3-year-old son and baby daughter, said he isn't trying to compete with Hollywood. "You ask me how it did economically and how the reaction was, I had to say, 'Well, it wasn't really great,' and that's sort of embarrassing,'" he said. Still, after some screenings, mothers have told him his movie was the first to make their children cry, which he considers a form of validation. "In terms of the quality of the work, I'm actually really happy with it, especially seeing it from the children's point of view."

Write to Ellen Gamerman at ellen.gamerman@wsj.com

George Lindemann Journal by George Lindemann "An Artist Who Let His Ideas (and Others) Do the Work" @nytimes By A. O. SCOTT